Fantasy is positioning itself as a critical partner for enterprises attempting to move beyond static digital interfaces toward adaptive, agentic user experiences. The New York-based design and build firm has earned its first inclusion in the Gartner® report, "Cutting-Edge Providers to Watch in Intelligent Products and Services Innovation Services," published September 16, 2026. This recognition highlights the firm's focus on deploying intelligent systems that evolve post-launch.
Fantasy Intelligent Systems and Enterprise Deployments
The firm is targeting the shift from "one-size-fits-all" digital products to personalized, adaptive experiences. For BNY, Fantasy reimagined Eliza, the bank's internal AI platform, into an agentic experience centered on specific employee tasks. This project included delivering an AI-native design system for BNY’s internal teams to utilize. Similarly, for Priceline, the firm designed the brand and motion identity for Penny, an AI travel assistant, specifically to communicate the assistant's states of listening, thinking, and generating. These deployments suggest a move toward interfaces that prioritize transparency in AI reasoning and task-oriented autonomy for the end user.
Proprietary AI Tools and Workflow Integration
To meet increasing client demands for speed, Fantasy is integrating proprietary intelligent tools into its internal design workflows. The firm utilizes Synthetic Humans, a tool that tests concepts against configurable AI-powered personas prior to human testing. Additionally, Fantasy Canvas serves as a node-based workspace that connects more than 100 AI models. This allows designers to compare outputs across various models and refine specific workflow steps without switching between different software environments. CEO Firdosh Tangri noted that clients now expect products that understand user intent to be delivered within weeks rather than through multi-year programs, a standard the firm is attempting to meet through these technical integrations.
Key Takeaways
- Fantasy received its first inclusion in a Gartner® report on September 16, 2026.
- The firm developed an agentic AI experience for BNY's internal platform, Eliza.
- Fantasy Canvas connects over 100 AI models within a single node-based workspace.
TechInsyte's Take
In our view, Fantasy’s recognition signals a maturing market where enterprise value is shifting from basic AI implementation to sophisticated, agentic user experiences. By building tools like Fantasy Canvas and Synthetic Humans, the firm is attempting to solve the "speed-to-market" problem that plagues large-scale AI deployments. For CIOs, this highlights a growing necessity: the ability to design interfaces that don't just host AI, but actively communicate its reasoning and adapt to individual user workflows in real-time.
Questions & Answers
How is Fantasy addressing the speed requirements of AI-driven product development?
Fantasy is utilizing proprietary tools like Fantasy Canvas, which connects over 100 AI models, and Synthetic Humans, which uses AI personas for concept testing, to accelerate the design and refinement process.
What specific enterprise AI implementations did Fantasy complete for BNY and Priceline?
For BNY, Fantasy reimagined the Eliza internal AI platform as an agentic, task-based experience and provided an AI-native design system. For Priceline, they designed the brand and motion identity for the Penny AI travel assistant.
What is the strategic significance of the Gartner report recognition for Fantasy?
The inclusion in the "Cutting-Edge Providers to Watch in Intelligent Products and Services Innovation Services" report marks Fantasy's first appearance in Gartner research, validating its position in the intelligent products market.
Source: Fantasy
