Reply will exhibit its latest AI‑driven solutions at VivaTech 2026, Europe’s largest innovation and technology event, which runs from June 17‑20 at Paris Expo Porte de Versailles. The Italian‑based consultancy will use four immersive zones—Software, Data, Experience, and Industrial—to demonstrate how AI, autonomous agents, and robotics can be applied across the enterprise, and it will present a live session on automotive marketing intelligence on June 18. By gathering visitors in Hall 7.1, booth 1G12, Reply aims to move attendees from abstract concepts to concrete, repeatable business value, showing how its end‑to‑end platform stack can scale from a single proof‑of‑concept to enterprise‑wide deployments.
Reply’s VivaTech Presence and Demonstrations
Reply’s booth (Hall 7.1, 1G12) will feature end‑to‑end demonstrations of AI‑native engineering, data‑centric agents, AI‑powered customer experiences, and cloud‑native industrial solutions.
- Software zone – Visitors can observe generative AI and coding agents supporting the full software lifecycle, a workflow the company calls its “Silicon Shoring” model. The demo walks through how AI‑native engineering accelerates everything from business requirements gathering to production‑ready code, covering planning, coding, testing, and documentation in a single, seamless pipeline.
- Data zone – This area highlights a proprietary graph‑based architecture that, together with AI agents, can turn large‑scale retail signals into executive‑ready reports and orchestrate complex enterprise processes. Live examples show generative AI transforming raw retail data into structured datasets, machine‑learning insights, and narrative summaries that senior leaders can act on immediately.
- Experience area – Here, attendees meet “Rose,” a hyper‑realistic digital human, and step into an immersive retail journey where AI, physical materials, and dynamic displays converge. The setup demonstrates personalized product configuration, virtual try‑on, and how marketing and sales teams can move from external signals to faster lead qualification and tailored outreach at scale.
- Industrial zone – The showcase features the LEA Reply platform—a modular, cloud‑native digital platform for agile supply‑chain management—through a live challenge that uses computer vision to verify activities and optimise logistics. The zone also presents agentic AI for real‑time monitoring, energy optimisation, and robotics such as autonomous site inspection, digital‑twin updates, and language‑driven material handling.
Underlying Technologies and Platforms
All four zones are unified by Artificial Intelligence as the connecting layer. Reply will also expose “Neurons,” its enterprise AI platform that links models, knowledge, systems, and channels within a governed and interoperable environment. The platform is positioned to enable intelligent agents to operate securely across business operations. In the Software demonstration, generative AI and coding agents are combined to accelerate requirements gathering, development, testing, and documentation within a single workflow. The Data demonstrations rely on a graph‑based architecture that supports AI‑ready data estates, while the Experience zone leverages a digital human and AI‑driven personalization engines. The Industrial showcase uses the cloud‑native LEA Reply platform together with computer‑vision and robotics to provide real‑time monitoring and material‑handling capabilities.
Enterprise Relevance and Automotive Session
Reply frames its VivaTech showcase as a bridge from experimentation to concrete business value, targeting enterprises that need scalable AI solutions across multiple domains. The company will also present a session titled “Augmenting Marketing Intelligence with Data & AI in Automotive” on June 18 at 11:00 AM in the Business Redefined arena. Co‑presented with Stellantis, the session will detail how the automotive group is integrating Data & AI into its marketing intelligence to achieve more precise customer insights, sharper targeting, and product designs aligned with market expectations.
Key Takeaways
- Reply will exhibit four immersive AI‑focused experiences—Software, Data, Experience, and Industrial—at VivaTech 2026 (June 17‑20, Paris Expo Porte de Versailles, Hall 7.1, booth 1G12).
- The company’s “Neurons” platform will be available for exploration, offering a secure, governed environment for connecting AI models, knowledge, and systems.
- On June 18 at 11:00 AM, Reply and Stellantis will discuss how Data & AI are being used to enhance automotive marketing intelligence.
TechInsyte's Take
Reply’s multi‑domain showcase underscores the growing demand for integrated AI tooling that spans software development, data management, customer engagement, and industrial operations. While the demonstrations illustrate technical feasibility, enterprises will need to assess integration complexity, governance, and ROI before committing to such solutions. Buyers should monitor how the Neurons platform handles cross‑system security and whether the showcased use cases translate into measurable outcomes in their own environments.
Source: Businesswire
